5 Pitfalls to Avoid When Selecting Promotional Marketing Products
“GI-GO”, pronounced “gee-goo”, which stands for Garbage In, Garbage Out; that exactly what you get is you don’t select the right promotional items for marketing your business, event or campaign. Listed below are the 5 most common pitfalls when making decisions about promotional products.
This is the most common mistake a novice makes when choosing a promotional item. They thing that they are going to get tons of business with the lowest item they can find but they couldn’t be further from the truth. Let’s use an example; a website owner will sign up with a company to promote their website to 10,000 directories in an attempt to increase their web traffic for a low fee. If you use common sense, that situation you should realize that they are getting a cheap price for a practically worthless product/service. The will have a lot of links from worthless dummy sites.
The same goes for a physical promotional product; Look for the middle of the road pricing for products because the offer the best value. They have already engineered it to influence you to buy the medium price items. The cheapest items are garbage and the most expense items are overpriced but can be good items for certain circumstances. Remember not to forget that you want a good ROI on these products.
Why is Quality important? If you give out garbage, that’s the image you are going to represent to potential clients at tradeshow and conventions. “Oh look, this company gives out crappy, pens, notepads, etc. and it will be branded with your name on the item so there is no place to run when they associate your item with garbage and that’s probably where your item will end up. Don’t get confused the term “cheap” and “quality”. You can buy cheap items that are quality.
Often the smallest item are the cheapest. Companies look at how many items they can get for X number of dollars. When you get thousands of promotional items they are typically very small, for example, mints and candies. Unfortunately, they are usually the worst made candy anyone can sell. I know I would not run out and stuff that garbage in my mouth. If that’s the type of customer that you are looking for then this might be suitable for you.
You want to pick a size that is large enough for them to carry and but not small enough to stuff in their pocket. If it goes out of site, your branding goes out of their minds and is forgotten. Visibility is the key here. On the other hand if you make an item too bulk or big they will just end up leaving it somewhere because we compromise their “ROI”, in layman’s terms, they have to haul something that is X big to get Y amount of satisfaction out of it. The sweet spot here is something that ranges around the size of pens to promotional water bottles …