Mobile application for business: innovation or necessity
Over the past 20 years, mobile application have spread from the entertainment category to all spheres. With their help, people track the number of steps taken, exercise, keep track of finances, order goods and receive discounts.
Development of mobile applications for business has long ceased to be an innovation. And special awards are even held for teams creating services. Neti.mobile has encountered all sorts of requests. We do not support the idea of development for the sake of development; corporate solutions are create for specific tasks.
After all, why do we need mobile app development company in uae and how they change the life of a company, read our article.
Why does a business need a mobile application?
A mobile application for business can become a useful tool for interacting with clients or employees. What tasks can be solve using a mobile service:
- Increase loyalty. The easier access to the company’s services and products, the more positive the user experience. Give customers the opportunity to order through the application in a couple of clicks. Create selections of similar or related products. It is much more convenient when the order history, reviews and bonus points are at hand and in a place where you do not have to log in every time through the browser.
- Establish communication. Facilitating access to support is one of the answers to the question “what is a mobile application for?” The audience needs the ability to contact the company quickly. What can be done: chat in the application or integrate social networks. Users will appreciate having a choice of communication channels.
- Increase sales. It is easier to place an order through the application than through the browser, no matter how well you have adapted the site. Through push notifications, you can quickly remind the user about an abandoned cart. As well as notify about promotions and discounts. Additional sections will help with this, for example, such as recommendations or special offers – motivate customers to make additional purchases.
What else?
- Collect statistics. A mobile application for your business will help you better understand the target audience. One of the pains of the marketing department of each company is the discrepancy between the data of Yandex.Metrica and other analytical services with the data of the site’s admin panel or CRM. Your own service will help you get more data, calculate LTV, CAC and other important UNIT economics data more easily. However, marketers will definitely thank you: the more data, the more accurate the strategy.
- Make your employees’ work more comfortable. Let them have quick and easy access to sales information, personal customer data and other important functions. For example, a work calculator will allow employees to tell the customer the price immediately after measurements. Visualization of the result can become a factor in choosing a company. Nevertheless, it is difficult to imagine how new windows or wallpaper will look, and a visual forecast inspires confidence. Agree, it is easier to decide on an order when the calculations are transparent and are made immediately on site and there is an example of the result of the work.
- We figured out why a mobile application is need for business. In general, a service can combine different functions, it all depends on the customer’s request and the company’s tasks.
What types of mobile applications are there
In the App Store for iOS and in Google Play for Android. Services are divided into categories: games, sports, finance, health, etc. But the development of mobile applications for business has its own specifics and such a division is not applicable.
Does a business need a mobile application: how to make a decision
Not every business needs a mobile solution. For example, mobile app development uae with a highly specialized inexpensive product, without delivery and a loyalty program, does not need such a service. If the situation is not so obvious and there are doubts, make a balanced decision, and we will tell you what to pay attention to:
Traffic. If visitors to the company’s website come mainly from desktops, creating a mobile application for your business will be a waste of money.
Competitors. See if your competitors have a service, how many downloads and what the average rating and reviews are. Instead, if the indicators are impressive, do it. You will probably be able to attract part of the audience if you make products and services available through a mobile application. In fact, if competitors do not have a service, there is every chance of attracting traffic. However, return to the first point and analyze the channels for attracting an audience.
Communication
Communication channels. When chats are idle and clients prefer to call or come in person. Instead, this is a reason to think about why you need a mobile application. Of course, if you offer new solutions that will be convenient for clients, profit will not be long in coming. But to be completely sure, test the idea, conduct research, create an MVP and assess the demand.
Personalization and brand expansion. If you are not ready to expand your business and work on personalization, developing a mobile application will be a waste of money. After all, creating your own platform will lead to an expansion of the audience with which you need to want and be able to work.
For example, it is easier to make a decision based on someone else’s experience. The mobile application development uae team has implemented more than a hundred projects. In fact, the next section, we will share examples of how an application can make life easier for a company or even set a new development vector.
